Friends Reunited

I worked with Friends Reunited at the peak of their powers, shortly after a massive buy-out from ITV. I was picked up almost out of the blue from having worked on a few tabled micro-sites on the strength of my Photoshop skills and print design portfolio.

I was responsible for the first homepage redesign in about 2 years. The old homepage was cluttered, and fought for attention from everywhere you looked. I simplified the registration process into three easy steps, and brought the key navigation up front: Login or Register. We ran 3 versions of the homepage over a two week period to see which performed best, the winner making it as the final homepage for the next couple of years. As a result of this exercise, conversions to registration from the homepage increased by over 40%.