HSBC Index Tracker: Dexter the Dog Game

HSBC wanted to do something a bit different for their Index Tracking products. Knowing that the target audience of Asset Managers are an inherently competitive bunch gave the opportunity for me to create several game concepts, from which HSBC picked a side-scrolling jumping game.

They already had a character in the form of Dexter, the Index Tracking bloodhound, which had been created by another agency. I created all aspects of the game that didn’t involve renders of Dexter, including modelling of pick-ups and cityscapes, in Autodesk’s Maya and Photoshop. The game was built in Flash using AS3, with a PHP/Codeigniter backend to enable scores to be posted to a database.

As the client was HSBC, prior to going live the game was subjected to someĀ rigorous penetration testing and accessibility guidelines – all successfully implemented and passed.

The original game is hosted at, but a copy can be found atĀ