HSBC Index Tracker: Dexter the Dog Game

HSBC wanted to do something a bit different for their Index Tracking products. Knowing that the target audience of Asset Managers are an inherently competitive bunch gave the opportunity for me to create several game concepts, from which HSBC picked a side-scrolling jumping game.

They already had a character in the form of Dexter, the Index Tracking bloodhound, which had been created by another agency. I created all aspects of the game that didn’t involve renders of Dexter, including modelling of pick-ups and cityscapes, in Autodesk’s Maya and Photoshop. The game was built in Flash using AS3, with a PHP/Codeigniter backend to enable scores to be posted to a database.

As the client was HSBC, prior to going live the game was subjected to someĀ rigorous penetration testing and accessibility guidelines – all successfully implemented and passed.

The original game is hosted at, but a copy can be found atĀ


If beer drank…

I’m a huge fan of beer. The first project I got to work on with Farm was this natty little banner for Young’s. Lots of clever Photoshopping and masking enables the clean glass full of beer to empty itself… magic!


London Eye

I’ve built a number of banners and digital display videos for the now defunct agency Farm, many of which were for London Eye – please see a small selection below.

Ultimate Nando’s Noise

I’d been involved in the campaign previously in the creation of banners to promote a “what’s your Nando’s noise” micro-site. My take on this was to create an interactive audio banner whereby you could mix together four different noise tracks to create your own music – like a very simple beat box. This was picked up by DoubleClick to go onto their wall of fame as an innovative use of the medium.

The Ultimate Nando’s Noise campaign came to me when the agency were in a slightly strained position with the client. It was obvious that the next stage of the campaign needed to go off without a hitch and to reach the target market of 16-18 year-olds.

I took on the Nando’s Noise site in order to turn it into a competition to find “The Ultimate Nando’s Noise”. We already had a couple of hundred uploaded noise videos by users in the first stage of the campaign, and the solution had to be simple, fool-proof and cheap. I devised a competition whereby users posted their videos to YouTube. We were then able to find these videos via a tag we defined in order to incorporate them into a customised channel.

The second phase involved the public voting on the 3 finalists. I mapped out all the potential journeys for this stage too, guiding users from the radio, print or online banners through to casting a vote and sharing via other social streams to encourage more participation. The site attracted 26,000 visitors and 11,000 votes in the 2 months we ran the competition for. Due to careful planning and maintenance, I was also able to spot and eliminate duplicate votes where one of the entrants had been trying to cheat, posting 200 votes over a half an hour period at one stage.